Transforming Sales & Negotiation Capabilities

Helping organizations drive measurable performance through world-class sales and negotiation training.

ValuePro Learning

Why ValuePro?

India’s leading provider of Sales & Negotiation Training and Advisory Services for complex B2B environments.

ValuePro Learning is supported by highly regarded professionals with over 40 years of experience assisting leadership teams in complex B2B negotiations, pricing strategies, and strategic deal-making.

Real-World Deal Impact

We help organisations close complex deals, safeguard margins, and reduce sales cycles through guidance based on real sales scenarios — not just classroom training.

Integrated Capability Building

Our solutions integrate training, deal support, and leadership & managerial coaching to deliver tangible commercial results and behavioural change.

Sector Expertise

Deep experience across key sectors enables us to support organisations in executing strategy and delivering faster, sustainable results.

Scientifically Measured Behaviour Change

We are among the few organisations in India using a scientific approach to skill measurement and behavioural change through AI-assisted sales & negotiation mentoring.

Trusted by Global Companies

Our methodologies are trusted and validated by leading global organisations engaging with CXOs in complex, high-stakes environments.

How We Engage

  • Assess – Capability gaps, margin leakage, sales & stakeholder strategies
  • Design – Sales & negotiation interventions and decision frameworks
  • Delivery – Face-to-face, collaborative learning, digital & AI assistants
  • Support – Advisory for leadership and managerial teams
  • Institutionalise – Governance, metrics, coaching, AI-assisted capability transfer & simulation BOTs

Our Engagement Models

  • Group / Company-wide capability building
  • Retainer-based strategic advisory
  • Critical-deal sales & negotiation support
  • Performance-linked engagements (select cases)

Our Partnership

Our strategic partnership with Huthwaite International (UK) enables us to elevate standards and promote best practices, recognising exceptional performance and supporting organisations striving for excellence.

Our Clients

Our clients include large conglomerates and complex organisations, working closely with CXOs. They benefit from measurable ROI, improved bottom-line performance, higher employee retention, and sustained results despite volatile markets and disruptive trends.

Sales & Negotiation Training

Outcome-driven, research-backed programs designed for complex, high-value B2B sales and negotiations.

ValuePro Sales & Negotiation Training

Outcome-Driven Selling

Focuses on measurable business outcomes such as revenue growth, cost reduction, and risk mitigation by aligning solutions to customer priorities and ROI.
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Selling to the C-Suite

Enables sellers to engage senior leaders on growth, profitability, risk, and competitive advantage using strong financial logic and boardroom-level conversations.
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Product-Centric Selling

Structured approach to selling based on product features, specifications, demos, and pricing—effective for transactional and technically driven buying decisions.
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Strategic Buyer Engagement & Negotiation

Helps teams influence complex buying groups, protect margins, manage concessions, and align negotiations with long-term business value.

Strategic Sourcing & Negotiation Skills

Empowers procurement teams to balance cost, risk, quality, and innovation through structured sourcing and negotiation frameworks.

Huthwaite Sales & Negotiation Training

SPIN Selling®

A consultative selling methodology using Situation, Problem, Implication, and Need-Payoff questions to develop value-based buyer decisions.
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SPIN Coaching®

Enables managers to coach for behavioural change by improving questioning skills, diagnosis of needs, and value conversations.
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SPIN Marketing®

Aligns marketing with sales by focusing on customer problems, business impact, and the value of change rather than product push.
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Channel Partner Management

Building, enabling, and managing high-performing partner ecosystems for sustained business growth.

Strengthen Your Partner Ecosystem

Our Channel Partner Management training equips participants with practical strategies and tools to design, enable, and manage successful partner relationships across complex ecosystems.

Through real-world examples, case discussions, and interactive learning, participants gain actionable insights to improve channel performance, reduce conflict, and drive sustainable growth.

  • Partner selection and onboarding frameworks
  • Performance management and governance models
  • Engagement models and incentive structures
  • Conflict management and alignment strategies
  • Scalable partner enablement approaches
Enable Partners

Equip partners with the tools, clarity, and capability needed to represent your value proposition effectively.

Improve Performance

Use structured metrics and governance to drive predictable partner contribution and accountability.

Manage Complexity

Align multiple partners, channels, and stakeholders without erosion of margins or trust.

Sustainable Growth

Build long-term partner relationships that support strategic growth objectives.

Sales & Negotiation Advisory Services

Strategic support for organisations navigating complex, high-stakes sales and negotiation environments.

Advisory Support for Critical Sales Challenges

Our Sales and Negotiation Advisory services are designed to help organisations elevate sales performance in complex deal environments where risk, value, and stakeholder dynamics matter.

We work closely with leadership and frontline teams to sharpen sales strategies, strengthen negotiation capability, and navigate customer dynamics with confidence.

  • Value-based sales strategy and deal positioning
  • Stakeholder and power mapping in complex deals
  • Negotiation planning and margin protection
  • Live deal support and critical opportunity reviews
  • Win-win negotiation and sustainable outcomes
Strategic Clarity

Align sales strategy with business priorities, value drivers, and competitive realities.

Complex Stakeholders

Manage multiple decision-makers, influencers, and buying groups effectively.

Margin Protection

Reduce unnecessary discounting through disciplined, value-led negotiation.

Faster Closures

Improve deal velocity by addressing risk, decision criteria, and negotiation barriers early.

Business Acumen Skills

Developing commercial awareness, strategic thinking, and decision-making capability across the organisation.

Value Creation

Understand how organisations create value and translate strategy into sustainable commercial outcomes.

Financial Awareness

Build confidence in interpreting financial statements, margins, cash flow, and investment decisions.

Strategic Thinking

Develop the ability to evaluate markets, competition, risks, and long-term strategic choices.

Decision-Making

Improve judgement by linking data, financial drivers, and business priorities to everyday decisions.

Connecting Everyday Actions to Business Outcomes

Our Business Acumen Skills program helps professionals develop a clear understanding of how businesses create value and achieve sustainable results.

By strengthening financial awareness, strategic thinking, and decision-making capability, participants gain a holistic view of markets, customers, and financial drivers.

This enables them to make informed decisions, communicate with impact, and contribute more effectively to organisational success.

  • Link individual actions to organisational goals
  • Improve cross-functional decision-making
  • Enhance credibility in leadership conversations
  • Build confidence in commercial discussions

Our Office

ValuePro Learning & Consulting Pvt. Ltd. Huthwaite India
1401A, Beverly Park -2, M G Road,
Gurgaon – 122002 Haryana,
India

Phone: +91 9355778988
Email: enquiries@valueprolearning.org

Enquire Now

Tell us about your requirement and we will get back to you.